LinkedIn Profile Checklist: Employer Brand


In recruiting mode? Prospective employees will check you out on LinkedIn. They want to understand your company culture, your vision for the business, and who you are as leader.

Your LinkedIn profile should be written to promote your business as a great place to work. Highlight the career opportunity, including the growth potential for the business, the opportunities for employees to learn and explore, and the caliber of the people they will work with.

Use this checklist to make sure you've included the right information on your LinkedIn profile. A strong employer brand attracts the people you want and makes hiring much easier.

Find more practical tips on how to make LinkedIn work for you in our blog post, 5 Essentials Stories for Your Employer Brand